A new car is something special. Buying one should be, too. We know that a car purchase is a big deal to most people. You don't want to feel rushed or pressured into a decision. That's why we take the hassles and stress out of the process. When you enter a Prime dealership, you will feel comfortable and welcome; from the first time you step on the lot or call us on the phone.

We want your experience with Prime to be second to none and completely enjoyable. We are now one of the largest dealership groups in New England and our buying power is unmatched so we will pass those savings on to you!

What really sets a car dealership apart these days?

Value, Selection and Price

You're a Smart Shopper! You know what it takes to find a great deal on a New Car or Used Car. Whether you're looking for the perfect new vehicle or a great deal on a Low Price Car or Featured Vehicles, you can be in-control as you use the Car Shopping Tools on this website to find the vehicle you want! Plus, you can check out the Current Online Specials and Promotions that change all the time!

Save Time and Money

You can research the features and options of new vehicles from the Research Tools of this site. If you see something you like, you can easily contact us, get a no-obligation Price Quote, Evaluate Your Trade, Apply For Credit, or even Name Your Own Price.

Convenient Location

To visit our dealership, check our Map and Location and Department Hours - we would like to meet you in person and help you with your car ownership needs. Our dealership is conveniently located and worth the drive.

Service, Parts, Accessories

When it's time for regularly scheduled Service, Maintenance or Repairs, we hope you'll consider our modern and friendly Service Department. If you need Parts or Accessories for your vehicle we're glad to help and have departments standing by and ready to serve you.

Reasons Prime Stands Out:

Incredible Selection: Shopping for a new or pre-owned vehicle with Prime Motor Group offers you quick and easy access to our entire inventory online that has more than 6,000 vehicles all with pictures, videos and descriptions. Whether you are looking for a domestic or foreign, economy or luxury car, truck or SUV we have it and if for some reason we don't have it today, we will get it for you! We offer a FREE CARFAX Report on each pre-owned vehicle and we offer Kelly Blue Book real-time trade-in values on our website which takes the guesswork out of trading your car.

Prime Pricing: All of our cars, trucks and SUV's are Prime Priced to sell! We want to make your purchase affordable so we keep our prices competitive, offering discounts and rebates whenever available. While others try to present their pricing as the 'lowest' by saying they don't have mortgages and have lower costs but simply strip out costs from the price of the vehicle that are already built-in and turn around and add them back when you get there. At Prime, our prices are real! No Fine Print No Gimmicks! Our managers are constantly mystery shopping our competition to make sure our prices are the best in the market. We also provide very flexible financing options, whether you lease or buy or whatever your budget is.

The Best Service: Our business is based on every customer being 100% satisfied at every point of service. In fact we want to go way beyond your expectations. It is simply how each of us works, starting with the Rosenbergs themselves. That's the Prime difference!

We have combined the best of the Clair business philosophies (remaining a family oriented business) with the best of Prime philosophies (serving your needs as the company that our competition has to beat). We have made numerous changes that will make your experience a pleasurable one and we know you will love this; we have lowered all of our vehicle pricing, service pricing and parts pricing levels!

A few signature offerings at Prime that set us apart and give you confidence about your purchasing or servicing experiences are: Guaranteed Trade Appraisal, Prime Service Advantage, Prime Pricing, Automatic Markdowns, Certified Service Technicians and Sales Associates plus the new direct contact Customer Care Division


"Experience has taught us that when our customers are treated with respect and dignity, they leave our dealerships knowing they had the Best Prime experience possible! Our commitment to our customers goes far beyond the point of sale. We stand behind every car, truck and SUV we sell and we will continue to offer the finest and most reliable service for as long as you own your vehicle." Ira Rosenberg